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While many Houses have their own brands of whiskey which are exported like Nightgold and Sanna, House Halfshav has long had a family of brewmasters for their own lands. Sven's family has been with the house since before it was a formal member of the Compact and look to be a part of it long into the future. The head of the family is often known as the master brewer of whitehold and organizes the rest of the family to operate in various settlements throughout the Halfshav lands. This most recent generation has seen the increased trade with Cascade Springs and the Great Road and have finally decided to being exporting their own creations to the Compact at large.

Between his height, golden blonde hair and brilliant blue eyes, Sven could easily be mistaken for a carricature of what most southerners imagine a northern Arvani to be if it wasn't for his lanky build. His shoulder length hair is usually braided neatly and his beard trimmed short, often barely a shadow over his skin.

At times Sven can come across as obsessive in his pursuit of new and exciting flavors that he'll often insist some unwitting potential customer should try and when performing his trade he can take on a demenour of distant intensity with very strong /opinions/ on getting just the right things to work with. The rest of the time he's quick to a smile and invite strangers to comraderie often forgetting the formal etiquette to the dismay of the rest of his family.